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资讯 Global Wine Weekly | France Maintains its Wine Crown

2019-02-18 发布 科通名酒展 interwine

Aussie-China wine exports: Zero to hero in two decades

Opportunities in the Chinese wine market remain “exciting and plentiful” with consumption forecast to continue to grow at 6% per annum for the next five years, according to Wine Australia. At this pace the country will break the 3tr litre barrier by 2022. 

 

Growing at 29% over the 12 months to the end of September, sales of Australian wine to mainland China of A$949m (US$867m) were greater than all other export regions combined, except for North America—the only one to show any decline over the period.  

What’s more, there has been growth in every price segment of wine exports to China over the last year, with notable performances from the A$20-29.99 and A$50-59.99 segments, showing 73% and 47% growth respectively. 

According to Peter Bailey, general manager of market insights at Wine Australia, the country is a value powerhouse. 

It is now Australian wine’s number one export market by value, having grown from having less than a 10% share of exports as little as eight years ago to now accounting for 39% by value and 21% by volume, also making it Australia’s second biggest export market in this regard, Bailey said.  

by www.beveragedaily.com by Richard Whitehead

France Maintains its Wine Crown

Data from Wine-Searcher's comprehensive database presented that rumours of French wine's demise at the hands of New World competitors are greatly exaggerated.

In the 12 months to January 31, 2019, French wines accounted for 31 percent of all 4,179,908 bottle-size wine offers listed on Wine-Searcher, a number that has remained remarkably steady across the past five years. Of the more than 156 million wine searches made by users in the same time frame, almost 75m, or 48 percent, were looking for French wines.

The largest market for French wine is the US; this is a result of Wine-Searcher listing more offers from the US than from anywhere else. Despite the level of loyalty to the domestic industry in the US, French wines account for 426,537 offers, or 22 percent of the total listed in the US. The next largest markets in terms of wines on offer are Hong Kong, the United Kingdom, Germany and Switzerland.

Comparing offers with searches, Hong Kong is the most balanced market, with 73 percent of all searches being for French wines, while 72 percent of listings are from France.

Despite the choppy seas facing many wine producers, France, at least, seems to be plotting a steady course ahead.                                  

wine-searcher

Fresh ideas woo Chinese wine buffs

A communications expert said niche wineries should stock the Halliday “wine bible” translated to Mandarin and collaborate with neighbours to send samples overseas to break into the Chinese wine market.

Speaking during a seminar on the Chinese wine market at Caves House, Yallingup, last week, Godolphin communications general manager Summer Yan said the Halliday wine guide helped to break the language barrier for Chinese tourists ready to buy in bulk.

South West Development Commission Industry Advisor Simon Taylor And Godolphin communications general manager Summer Yan with the “wine bible”Picture: Picture: Jackson Lavell-Lee, Jackson Lavell-Lee

Cellar-door experiences can build an international reputation with tourists searching for the “real deal” experience and later referring others looking to import wines she said.

Making connections with expats and having a sales team in Chinese provinces was the ideal way to develop a long-term brand in the Chinese market according to South West Development Commission industry adviser Simon Taylor.

“If you don’t have any established connections in China then building an online shop with an international portfolio of multiple award-winning wineries has great appeal,” he said.

thewest.com.au by Jackson Lavell-Lee

— 2019年科通展览预告 

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