2018.11.1-3相约上海烘焙狂欢节

@2018中国秋季焙烤展& 家庭烘焙用品展

【官宣：倒计时2周】

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主办单位：中国焙烤食品糖制品工业协会、北京贝克瑞会展服务有限责任公司

时间：2018年11月1-3日

地点：上海浦东新国际博览中心（龙阳路2345号）

展会亮点

• 只开放72小时的“烘焙快闪小镇”

• 全球50多个国家和地区爱烘焙、学烘焙、玩烘焙的4万多烘焙人的年底“狂欢节”

• 由全球规模领先的中国国际焙烤展Bakery China 主办方实力打造

• 5场对接国际赛事的全国选拔赛，聚焦家庭烘焙、婚礼蛋糕、创意面包、包装设计以及新茶饮

  • 松下电器&BDW第3届中国国际家庭私房烘焙大师赛

  • 第4届全国婚礼蛋糕创意大赛暨英国国际蛋糕大赛中国区选拔赛

  • 第2届“安琪酵母杯”全国职业院校在校生创意面包大赛暨UIBC国际青年烘焙师大赛中国区选拔赛

  • 第3届大学生全国焙烤食品包装创意设计大赛优秀作品展示

  • “新饮力”2018新茶饮大赛全国总决赛

• 7大论坛，与超10万同行共同关注行业热点@2018中国焙烤行业发展高峰论坛

  • 2018中国焙烤行业发展高峰论坛之焙烤行业连锁零售管理论坛

  • 2018中国焙烤行业发展高峰论坛之“新烘焙  新茶饮”跨界融合论坛

  • 2018中国焙烤行业发展高峰论坛之烘焙冠军论坛

  • 2018中国焙烤行业国际高峰论坛

  • 2018年全国月饼行业总结会暨全国糕点专业委员会年会

  • 2018年全国馅料专业委员会年会

  • 2018全国焙烤原料与设备中小经销商采购联盟年会

• 星光熠熠：4个国家行业协会领导专家、4位华人世界面包大赛冠军、十余位烘焙/咖啡饮品/餐饮轻食等品牌企业创始人与决策层亲临现场分享互动

• 3个“节庆”与“婚庆”伴手礼文化体验馆与快闪店

• 阿里巴巴（天猫、淘宝、盒马鲜生、淘鲜达）、京东、中粮我买网等超级电商平台加盟

• 家庭烘焙展覆盖家庭烘焙全产业链，家庭烘焙小家电专区全新亮相

• 重量级买家云集：百强糕点生产企业、百强连锁饼店、百强经销商、大中型电商平台、进出口贸易商

• 数十场烘焙美食市集、团购/集采、大师现场教学/签名售书等活动

中国焙烤秋季展览会

为满足元旦、春节等重要传统节庆以及婚庆烘焙市场采购需求，全球规模领先的中国国际焙烤展览会（BakeryChina）主办方搭建了“中国焙烤秋季展览会”这个行业贸易与交流平台。历经三年的发展，每年展会规模保持50%的增长速度，夯实了秋季节庆婚庆焙烤市场专业平台的地位。

 历经三年的发展，秋季焙烤展的展商和观众群体都日益成熟，数量和质量逐年上升。B2B2C四大主题板块，分别覆盖当下热点：

节庆/婚庆烘焙产品与伴手礼、电商与互联网、连锁经营与特许加盟、家庭烘焙DIY等。本届展会规模持续扩容，展示面积近40,000平方米，参展企业达到500家。行业里开拓秋季节庆婚庆焙烤市场的主流展商悉数参展，国内百强糕点生产企业、饼店、经销商等重量级买家的决策层也预约赴会参观采购。主办方还对观众进行细分，持续深化特邀买家计划（TAP）增值服务，持续开拓电商领域、进出口代理领域、集采团购领域等新类型专业观众，持续开拓海外专业买家，为参展企业培育新的业务机会，搭建有效专业的商贸交流平台。

节庆婚庆烘焙伴手礼精品精彩展示：

除了传统的中秋烘焙市场外，主办方持续引导行业关注更为广阔的婚庆市场以及中国传统节庆市场。在去年成功引爆行业热点的“中日伴手礼”、“二十四节气伴手礼”、“中西方Party融合体验区”等活动基础上，今年将持续延“节庆”与“婚庆”两条主线，并联手各合作单位组织：“人生十喜”之“喜事会”喜礼体验馆、“越千年一路有礼”——2018中国名优特色糕点展示、“四君子”之“竹文化”伴手礼概念馆等各类特色活动及体验区。深入挖掘伴手礼文化与设计表达，西为中用、中魂西技，古为今用、以古为新，在传承中助推具有中国特色的各类时节伴手礼文化发展。

 精彩主题比赛为行业观众提供视觉盛宴：

结合节庆与婚庆市场需求，主办方将在节庆、婚庆烘焙展示专区举办第4届全国婚礼蛋糕创意大赛，该赛事还首次对接英国国际蛋糕大赛，将选拔出中国区的行业相关技术人才在国际舞台一展风采。同时，第2届“安琪酵母杯”全国职业技术学校在校生创意面包技术大赛也将首次直通UIBC国际青年烘焙师大赛，同步世界技能大赛烘焙项目以及UIBC国际青年烘焙师大赛的品种、技能要求和相关知识范围命题，为青年烘焙学子提供积累国际大赛经验的舞台。此外，主办方继续携手中央美术学院举办第3届大学生全国焙烤食品（伴手礼）包装创意设计大赛，为行业选拔一批优秀的技术人才、配方、创意和产品，助推节庆婚庆烘焙/伴手礼市场的健康发展。本届展会还新增一场“新饮力”2018新茶饮大赛全国总决赛，契合当前“烘焙+茶饮”的跨界融合新趋势，并邀请到数位备受市场和资本认可的品牌创始人或决策层亲临现场评审，启发行业异业合作新思维。

 

 历经三年的发展，“中国焙烤行业发展高峰论坛”成为行业品牌论坛与高端交流平台。

本届论坛下设三大主题：焙烤行业连锁管理论坛、“焙烤+”跨界融合论坛、焙烤行业创新创业发展，邀请来阿里巴巴、味多美、罗森、星巴克、乐乐茶、三只松鼠、杭州玫隆等知名零售和跨界品牌创始人/决策人以及4位华人世界面包大赛冠军等技术与创业达人现场分享，内容聚焦饼店经营管理和多元发展、新零售、产业资源整合、行业跨界融合、创新创业等当前行业热点、推动产业升级。2017年，论坛同步线上直播的方式，在论坛举办期间吸引近10万行业观众在线观看了直播，成为行业热点事件。本届展会还首设“中国焙烤行业国际高峰论坛”，邀请德国、美国、韩国和中国行业协会领导专家同台分享焙烤行业的国际发展趋势、以及对中国焙烤行业的借鉴。与此同时，2018全国月饼行业总结会暨全国糕点专业委员会年会、全国馅料专委会年会、全国焙烤原料与设备中小经销商采购联盟年会等行业大型会议均在展会期间举行，推动行业企业高层互动和交流学习。

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中国家庭烘焙用品展览会

随着中国烘焙行业不断发展并进一步延伸至个人及家庭消费市场，烘焙已经成为中国年轻消费者、都市白领或家庭主妇崇尚的潮流时尚和休闲减压的新选择。为了顺应目前市场发展细分形势，主办方在2017年将原展会家庭烘焙展区正式升级为“中国家庭烘焙用品展览会”，成为目前国内首个也是最大的专业面向家庭烘焙全产业链的相关产品与服务的全国性平台。家庭烘焙展集贸易、交易、体验、学习、社交等功能于一体，是国内外一流家庭烘焙原辅料、模具用具、家用电器、包装饰品、培训课程、电商平台等综合产品与服务的展示推广贸易的国际化平台。

在今年的家庭烘焙展上，主流的家庭烘焙美食分享平台、培训机构等悉数参展；同时，国内外知名的家庭烘焙器具供应商：

三能、Squires Kitche、贝克威尔、超群、学厨、千团、艾妮卡、高普、志刚、安安、明珠、欧恒、环艺、欧亚、和盛、台麦等；家用烤箱、厨师机与其他小家电：松下、美的、长帝、海氏、柏翠、马牌、卡士、福瑞康、家宝德、永衡、牧人、景麦、格兰仕、西屋、九阳、ACA、凯伍德等也纷纷助力狂欢节增光添彩，此外也陆续发布了现场团购集新品展示和活动计划。依托强大的展会号召力和影响力，主办方围绕家庭烘焙主题组织了家庭烘焙国际大赛、家庭私房烘焙市集、家庭烘焙特卖/集采活动等多项现场精彩活动。2017年，来自十余个国家和地区的数十名家庭烘焙爱好者来到家庭烘焙国际大赛现场同场竞技，并接受MOF大师与米其林餐厅技术总监的精彩点评；此外，46家超级私房SuperStudio携数十款当前最IN网红产品现场互动体验——真正成为了家庭烘焙爱好者的嘉年华。2018年，目前已有更多家庭烘焙爱好者与私房企业主预约参与现场各项活动，相信今年的嘉年华将为行业带来更多精彩和欢乐。

从2017年的展会数据来看，除了家庭烘焙爱好者外，还有大批的电商/微商、个人烘焙工作室/私房企业主等到会参观，该部分观众和买家的比例合计高达1/4。众多展商也看到了电商的巨大市场潜力，纷纷加大电商市场的投入和宣传。主办方为展商和电商牵线搭桥，携手阿里巴巴打造“阿里巴巴天猫家庭烘焙快闪店”并特邀阿里巴巴天猫与淘宝大V团、盒马鲜生、淘鲜达、京东、中粮我买网等多家重磅电商组团参观采购——2018年家庭烘焙展的电商板块持续升级。

对于“家庭烘焙爱好者、电商/微商、个人烘焙工作室/私房等”这些传统意义上的C端或者介于B端和C端之前的爱好者与从业者群体，家庭烘焙展将持续满足他们一站式采购、学习和交流的需求，成为真正意义上唯一一个覆盖家庭烘焙全产业链的全国性的B2B2C平台。

亲子烘焙与教育培训专区带来欢乐温馨学习时光：

面对家庭烘焙市场所爆发的惊人增长和面对的家庭主妇群体，主办方特设了“亲子烘焙活动区”与“教育培训专区”，邀请国内外一线品牌的烘焙专业培训学校、家庭烘焙机构等为观众进行现场授课，并牵手Hauswirt海氏首次打造“亲子烘焙体验园”，为烘焙行业技术人员和爱好者提供优质的学习交流平台。家庭烘焙美食分享平台与培训机构，如天猫家庭烘焙快闪店、豆果美食、贝太厨房、安琪电商、王森学校、上海市现代食品职业技能培训中心、中焙教育、面包研修社、我是主厨等悉数参展。来自中国大陆、中国台湾、日本、法国等多位国内外技术大咖、世界冠军以及烘焙达人等亲临现场授课分享，为观众提供最大化的学习机会，满足不同人群的市场消费与学习需求。

 2018年11月1-3日，Bakery China与您继续相约上海新国际博览中心，一起相约烘焙人的年底烘焙狂欢节！

Meet in Shanghai from November 1 to 3,2018 for Bakery Carnival

@ Bakery China Autumn 2018 & China Home BakingShow 2018

 【2 Weeks' Countdown】

Scan Below QR Code

To Get Your Ticket for Free

Organizers: ChinaAssociation of Bakery & Confectionery Industry

                      Bakery China Exhibitions Co., Ltd.

Time: November 1-3,2018

Venue: Shanghai New International Expo Center (SNIEC)

Highlights

• A “pop-up bakery town” running for only 72 hours

• Over 40,000 baking fans from more than 50 countries and regions to gather at the year-end bakery carnival to enjoy the fun of baking.

• Launched by Bakery China, a global leading trade show organizer

• 5 national selective trials for international competitions, focusing on home baking, wedding cakes, creative bread, packaging design and innovative tea drinks

  • The 3rd Panasonic & BDW China International Home Baking Master Competition

  • The 4th National Creative Wedding Cake Contest and Cake International China Competition

  • The 2nd “Angel Yeast Cup” National Creative Bread Contest and UIBC International Competition of Young Bakers China Competition

  • The 3rd National College Students Creative Packaging Design for Bakery Products Competition-Excellent Design Exhibition

  • “Power of New Drink” - 2018 New Tea Drinks National Championship

• 7 forums focusing on hot topics of the industry along with over 100,000 industry peers at Bakery China Industry Summit 2018    

  • Bakery China Industry Summit 2018 - Retail Management Forum

  • Bakery China Industry Summit 2018  - “New Baking, New Tea Drinks” Cross-border Integration Forum

  • Bakery China Industry Summit 2018 - Baking Championship Forum

  • 2018 China Bakery Industry International Summit

  • 2018 National Mooncake Industry Review Conference & National Pastry Committee Annual Conference

  • 2018 National Filling Committee Annual Conference

  • 2018 National Baking Ingredient and Equipment SME Distributors Procurement Alliance Annual Conference

• Strong expert lineup: officials and experts from 4 national industry associations, 4 Chinese world champions in bakery and over 10 founders and top executives from baking, coffee, F&B and light food brands will attend the show and interact with theaudience on the scene.

• Three “Festival” and “Wedding” souvenirs culture galleries and pop-up shops

• E-commerce giants including Alibaba (Tmall, Taobao, Hema Fresh Supermarket, Taoxianda), JD, COFCO (Womai.com), etc. will join the show

• China Home Baking Show 2018 will cover the entire value chain of home baking industry, including the very     first-time presence of home appliances zone on show.

• Gathering of top buyers: Top 100 pastry manufacturers, top 100 franchise cake shops, top 100 distributors, large and medium-sized e-commerce platforms, import and export traders

• Wide range of activities onsite including Super-Studio bakery plaza, group purchases/sourcing, home-baking DIY, DEMO / teaching, book signing & sales by bakery masters and stars etc.

Bakery China Autumn 2018

To meet the mighty demand for important traditional festivals such as New Year’s Day, Spring Festival and the wedding baking market, the organizer of Bakery China launches Bakery China Autumn, aplatform for industry trade and exchange platform. With three years of development,the scale of the show has maintained an annual growth rate of 50%, which hasstrengthened its status as the professional platform for the autumn wedding bakingmarket.

Precisely targeted on the festival and wedding market, Bakery China Autumn continues to improve its various functions:

After three years of development, Bakery China Autumn has become increasingly established in terms of exhibitors and trade visitors with steady improvementin both quantity and quality. Four major themes under B2B2C cover current hottopics including festival / wedding baking products and souvenirs, e-commerce and the Internet, chain-store operations and franchise, home baking DIY, amongothers. The scale of the show in this year continues to expand with exhibition area reaching nearly 40,000 square meters and more than 500 exhibitors participating. Mainstream exhibitors spearheading the autumn festival and wedding baking market in the industry will all participate in the event. Senior executives of top buyers such as domestic top 100 pastry manufacturers, cakeshops and distributors will also attend the event for procurement. This year,the organizer will subdivide the audience as well as continue to deepen the value-added services for the Target Attendee Program (TAP) and expand the audience group by tapping into new types of trade visitors from sectors such as e-commerce, import and export agency, and group buying. The organizer will also continue to develop overseas trade buyers to foster new business opportunities for exhibitors and build an effective professional trade platform.

Exhibition of boutique souvenirs for festival and weddingbaking market:

In addition to the traditional Mid-Autumn baking market, the organizer will continue to guide the industry topay attention to the broader wedding market and the traditional Chinese festival market. Built on the success of buzz-triggering activities such as “Chinese and Japanese Souvenirs”, “Twenty-Four Solar Terms Souvenirs” and “Chinese & Western Fusion Party Experience Pavilion” held last year, emphasis of this year’s show will continue to be placed on “festival” and “wedding” and the organizer will join hands with the partners to launch an array of featured activities and experience zones such as “Wedding Souvenirs Experience Pavilion”, “Celebrating the Long Traditional Heritage of China - 2018 Chinese Time-Honored & Specialty Cake Products Exhibition” and “Chinese Bamboo Culture Concept Souvenirs Pavilion”. Through in-depth exploration of the culture and design of souvenirs, the event is aimed at fusing the Chinese culture with the Western ones for the Chinese and connecting the ancient heritage with innovation of today to promote the development of souvenir culture with Chinese characteristics for various occasions.

Exciting themed competitions to jointly present a visual feast for trade audience:

Catering to needs of the festival and wedding market, the organizer will hold The 4th National Creative Wedding Cake Contest and Cake International China Competitionin the festival and wedding baking exhibition zone and the winners will be qualified to attend the Cake International held in UK for the first time, which will see top young talents in China’s baking industry to compete on the international stage. The 2nd “Angel Yeast Cup” National Creative Bread Contest will also be held concurrently, and the winners will be qualified to attend theUIBC International Competition of Young Bakers. At this year’s “Angel Yeast Cup” contest, candidates will be tested in all relevant areas at the international level as well as in same categories as the UIBC International Competition in terms of skill requirements and knowledge coverage, offering astage for young bakers in training to accumulate experience for international competitions. In addition, the organizer will continue to work with the China Academy of Art to hold The 3rd National College Students Creative Packaging Design for Bakery Products (Souvenirs) Competition to pick out standing talents, formulas, ideas and products for the industry so as topromote the development of the festival and wedding baking/souvenirs market. Thisyear will also hail the debut of “Power of New Drink” - 2018 New Tea Drinks National Championship, which is in line with the trendy crossover blend of “bakery+ tea” and set to inspire innovative ideas across the industry.

 An array of summitforums will continue to pour cutting-edge ideas for the industry:

After three years of development, Bakery China Industry Summit has become a top-branded forum and high-end communication platform of the industry. There will be three major themes under this forum: Bakery Industry Retail Management, “Bakery+” Cross-border Integration, Bakery Technology Innovation & Entrepreneurship. Founders and top executives from Alibaba, Starbucks, Wedome, Lawson, Lelecha, Three Squirrels along with other renowned retail and crossover brands as well as four Chinese world champions will attend the scene and share their insights focusing on topicssuch as bakery retail management and diversified development, new retail, cross-border integration,innovation and entrepreneurship and other current hot issues of the industry topromote industrial upgrading. Last year, the summit online live broadcast attracted nearly 100,000 professional audience. This year, the organizer will also launch the China Bakery Industry International Summit for the first time, which will invite baking experts from industry associations in Germany, US, South Korea andChina to share the latest trends of the bakery industry across the globe. At the same time, the National Mooncake Industry Review Conference & National Pastry Committee Annual Conference, the National Filling Committee Annual Conference, the National Baking Ingredient and Equipment SME Distributors Procurement Alliance Annual Conference and other major conferences will also beheld concurrently to promote exchange of ideas and learning among senior executives in the industry.

 China Home Baking Show 2018

As the Chinese bakery industry continues to evolve and further expand into the private studio and household markets, baking has become a trendy consumption and a new choice for leisure for youngerChinese, white-collar workers and housewives. As an initiative to meet the vertical development of the market, the organizer officially upgraded the Home Baking Exhibition Zone to “China Home Baking Show” in 2017, making it the first and largest professional platform in China tailored for household baking products and services covering the entire value chain of the industry. China Home Baking Show is a one-stop trade event integrating trade, procurement,experience, learning, networking and other functions. It is a best-in-classinternational platform for showcase, promotion and trade of products and services from home and abroad covering baking ingredients, molds and utensils, household appliances, packaging and accessories, training courses, e-commerce platforms, etc.

 Shanghai Bakery Carnival-athree-day celebration with no break:

Main stream home baking food sharing platforms and training institutions, among others, will participate in this year’s China Home Baking Show; at the same time, visitors will be welcomed by reputable Chinese and international household baking equipment suppliers: Sanneng, Squires Kitche, Bakeware, CQ, Chef Made, UB07,Ai nika, Gaopu, Zhigang, An An, Mingzhu, OUHENG, Huanyi, La Rose Noire, Daohesheng, Taimai, etc.; suppliers of household ovens, stand mixers and other small appliances: Panasonic, Midea, Changdi, Hauswirt, Petrus, HorseCouss, FRK, UKOEO, YESHM, MURENKING, Jingmai,Galanz, Westinghouse, Joyoung, ACA, Kenwood, etc. In addition, these brand salso unveil schemes for on-site group purchases as well as new product displayand activities. Built on the strong appeal and influence of the event, the organizer will hold a series of exciting activities such as the International Home Baking Competition, Super-Studio Bakery Plaza, the Home Baking Special Sales/Collection, among others. In 2017, dozens of home baking enthusiasts from more than tencountries and regions participated in the International Home Baking Competitionand received high praises from MOF masters and Michelin starred chefs. Inaddition, 46 Super Studios will celebrate the event with dozens of mostsensational products on the Internet for on-site interactions, making it a trulycarnival for home baking enthusiasts. In 2018, more home baking fans andprivate bakery studio owners have made appointments to participate in various activities on the scene. We believe that this year's Carnival will bring more excitement and joy to the industry!

The joining of Chinese Internet giants Alibaba and JDpromote the home baking e-commerce sector to next level:

According to the data of last year’s Show, in addition to home baking enthusiasts, there were a large number of e-commerce businesses/WeChat merchants, personal baking studios attended the event, with number of visitors and buyers in this category accounting for 25% of the total attendees. Many exhibitors have also seen thehuge market potential of e-commerce, and have increased their investment and promotional campaign in this sector. This year, the organizer will bridge the exhibitors with e-commerce businesses and team up with Alibaba to launch“Alibaba Tmall Home Baking Pop-up Shop”. Also, the organizer will invite Alibaba Tmall and Taobao KOLs, Hema FreshSupermarket, Taoxianda, JD, COFCO (Womai.com) to attend the show and make procurement - the e-commerce sector of China Home Baking Show will continue toupgrade.

For the traditional C-end such as home baking fans, e-commerce businesses/WeChat merchants, personal baking studios, etc. or baking enthusiasts and practitioners between B-end and C-end, China Home Baking Show will continue to meet their one-stop needs for sourcing, learning and communication, making it China’s only nation wide B2B2C platform that covers the entire value chain of home baking industry.

The parent-child baking zone and the education & training zone to bring warm and pleasant time for learning:

Inface of the dramatic growth of the home baking market and catering to the needsof housewives, the organizer will set up “Parent-Child Baking Zone” and “Education & Training Zone”. Top baking professional training schools and home baking organizations will provide on-site educational programs for the attendees. The organizer will also join hands with Hauswirt for the first time to launch the “Home Baking Experience Zone” to provide a premium learning and communication platform for technicians and enthusiasts in the baking industry. Home baking sharing platform and training institutions such as Tmall homebaking pop-up shop, Douguo, Betty’s Kitchen, Angel e-Commerce, Wangsen School, Shanghai Modern Culinary Vocational Skills Training Center, Zhongbei Education, MBYXS, Zhuchu54 and so on will join the show. Meanwhile, a strong lineup of baking masters, world champions and baking experts from mainland and Taiwan China, Japan and France will come to the scene and share their knowledge with attendees to provide best learning opportunities and meet needs for consumption and learning of various consumer groups.

 On November 1-3, 2018, Bakery China will continue to meet you at the Shanghai New International Expo Center for the year-end bakery carnival!